As a result of the lack of international market demand, domestic production costs and prices, China's plush toy business is facing a business crisis. In order to make plush toy business out of business difficulties, the industry pointed out that plush toy companies should speed up the pace of transformation and upgrading, the development of professional advisory bodies to promote the orderly development of the toy industry.

It is understood that China's plush toy industry base is mainly concentrated in Guangzhou, Yangzhou, Yiwu, Qingdao and Baigou, etc., these areas and the surrounding distribution of tens of thousands of plush production enterprises, such as Yangzhou, There are more than 1,200 plush toy companies. In Dongguan, Guangdong, we can see hundreds of thousands of large factories, but also everywhere built in the residential building only a few people a two machines a small workshop. These large and small factories, the accumulation of a huge production capacity needs to digest and release.

The report shows that China plush toy market after the United States, Japan, is the world's third largest plush toy sales country, while the per capita consumption of plush toys is only 23 US dollars, far behind the US $ 284 and Japan's 312 US dollar, China plush toy market potential future amazing.

How to open up the potential of China's plush toy market? In this regard, the industry believes that China's plush toy industry should speed up the pace of transformation and upgrading. Plush toy industry transformation and upgrading, in addition to the government to build more public service platform, such as through the financing platform for its guarantee to solve the enterprise cash flow; relying on vocational education resources for its targeted training for enterprise employees to further reduce the cost of business, Plush toy industry also need more professional consultants, in the market configuration to play a greater role in coordination.

In the plush toy industry, professional consultants can help customers find the best partner, because customers are less engaged in daily to understand the plush industry, and plush production enterprises tens of thousands, coupled with the flow of people, operating conditions And other factors, each factory situation Constantly changing, which makes the customer more difficult to understand. And the simple relationship between supply and demand, the lack of buffer zone, but also lead to cooperation after the contradiction between supply and demand can not be effectively resolved.

The company understands that plush toy consultancy services include several aspects, such as scientific supplier data management, fine proofing parity management, and assured follow-up inspection management. Intermediary services can be recommended for the initial screening of the appropriate factory, in the production process, follow up for the customer proofing, parity, with the single, inspection and other services, and as a buffer link, coordination of supply and demand contradictions and friction, and through close communication, effective To convey information, to protect the quality of customers, improve service experience. For the factory, the same need to provide effective information, the customer screening to ensure that customers of high quality.