Toy hot, add new highlights is very important. Such as today's animation film and television career, the trend of the toy is not a small impact, and this also appeared in its related derivative toys. In addition, the traditional toys are still enduring, simple, natural, durable texture makes people feel close, not so much bondage, also continue to attract a lot of consumers to buy.

Faced with this situation, want their own products to be better development, some scholars pointed out that there are two aspects can be tried. One is to improve and enhance their own products, to adapt and meet the appreciation of consumers taste. The second is to improve the level of consumer appreciation, let it taste from their products to the excellent place. The two are not absolutely good or bad, from which to find the balance is quite a test of things.

Love Sheng toys, attention to independent research and development, adhere to the original design, pay attention to patent protection. To "fashion, cute, comfortable, safe" for the idea, focus on plush toy production R & D sales, carefully in the product of high quality, good fabrics, design products modeling fashion, fashionable and popular with consumers.